Is a womenswear brand based out of New York City, that highlights elevated event wear and statement pieces. Bold and sensual in it's design ethos, HILÁ blends a sense of novelty and nostalgia by utilizing luxe fabrics with chic contemporary silhouettes that are made to empower and emblazon the modern woman. Established in 2018, every piece is handmade in New York City and Los Angeles, paying homage to the people and the cities that define the brand's identity. HILÁ’s pieces are created to embody the very soul of eccentricity, celebrating women and their cultivation of sensuality and prowess.
Raised in Southern California, designer Hila Arshadnia first fell in love with dreaming and creating evening wear as a young girl when Hila’s mother would hand-make gowns for her alongside her grandmother and great-aunts - creating one of kind pieces where they often implemented real couture techniques from pleating to embroidery to draping, all self-taught.
Hila began her career in fashion as a publicist and merchandiser after graduating The University of Southern California in 2011, where she earned her Masters of Communication Management, focusing on Fashion Marketing & Social Media. After a brief stint in marketing, she felt an urge to go back and study her first love, design. In 2015, Hila graduated Parsons School of Design, where she mastered techniques in avant-garde and couture construction. In New York City, she worked for American luxury houses, Carolina Herrera and J. Mendel before she set out to create her own collections.
With her commitment to manufacture in the United States, she has built her brand on the values and ideals taught to her by her late grandfather, those he practiced and instilled in her of ethical and fair domestic manufacturing. Her grandfather believed heavily in community and altruistic contributions, something that is intrinsic in the culture of the brand - with the hope that every piece she makes supports and contributes to the sustainability of the American economy and empowering female-owned businesses.
Each collection embodies an essence of artistry and individuality. When we design we strive for refined craftsmanship and incomparable quality.
We do limited editions of each collection, as each piece is to be a timeless component to enhance every woman’s wardrobe. Backed with a manufacturing mission of supporting high-end ethical production in the United States, at HILÁ we wholeheartedly believe and support in the American dream - the ideal that everyone should have equal opportunity to achieve success and prosperity through hard work, determination, and initiative. With that in mind, we aim to keep our manufacturing from pre-development through production in the United States supporting our local artisans, craftsmen, and their factories when producing our beautiful pieces for the modern woman.
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