is a bi-coastal contemporary couture brand specializing in women’s event wear. Born in New York City for the alphas, the others, and everyone in between - HILÁ’s statement staples are created to empower the modern woman and embody the very soul of eccentricity, celebrating women and the cultivation of their femininity. Rich in nostalgia and novelty, the brand embodies an East Coast attitude fused with the sensuality of the West. Designed and made in the US, every piece is handmade in New York City and Los Angeles, paying homage to the people and the cities that define the brand’s identity.
Raised in Southern California, designer, Hila Arshadnia fell in love with the art of couture as a young girl when her Iranian mother, grandmother, and their tribe of aunts/cousins would create one of a kind pieces for special occasions - often implementing real couture techniques from pleating to embroidery to draping - all self-taught.
Hila began her career in fashion as a publicist and merchandiser after graduating. The University of Southern California in 2011, where she earned her Masters of Communication Management, focusing on Fashion Marketing & Social Media. After a brief stint in marketing, she felt an urge to go back and study her first love, design. In 2015, Hila graduated Parsons School of Design, where she mastered techniques in avant-garde and couture construction. In New York City, she worked for American luxury houses, Carolina Herrera and J. Mendel before she set out to create her own collections.
With her commitment to manufacture in the United States, she has built her brand on the values and ideals taught to her by her late grandfather, those he practiced and instilled in her of ethical and fair domestic manufacturing. Her grandfather believed heavily in community and altruistic contributions, something that is intrinsic in the culture of the brand - with the hope that every piece she makes supports and contributes to the sustainability of the American economy and empowering female-owned businesses.
Designed and made in the United Estates, every piece is handmade in New York City and Los Angeles, paying homage to the people and the cities that define the brand's identity. Allowing the brand to employ local artisans to ensure the highest quality and most ethical form of manufacturing, a fundamental pillar of the brand’s ethos.
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